Michele Johnson, President of Artemis Consulting Group, presented "Green Meetings=Green Profits" to Meeting Professionals International (MPI) Arizona on October 9, 2008, at the Four Seasons Resort in Scottsdale, AZ.  Ms. Johnson discussed the role of sustainability in the meeting planning market to a group of over 150 meeting and event planners, hoteliers, and industry vendors. 

Green meetings directly align with business profits. They:

• Conserve resources and save money
• Demonstrate a commitment to corporate social responsibility
• Create and enhance competitive advantage and reputation
• Present positive opportunities for marketing
• Improve public relations

The October 9th meeting focused on:

• Defining "Green" for the Event and Conference Planning Industry
• The Business Case for Greening both Business Operations and Events
• Strategies for greening the various aspects of meetings and conferences, including transportation, food and beverage, exhibitions, and accommodations
• Strategies for Greening Business Operations

For more information, visit:  http://www.azmpi.org

Photo (L to R):  Deborah Gardner, President of MPI Arizona Chapter; Michele Johnson, Artemis President